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p4 Performance Measures: In Depth on Valuing People, Planet, Place, and Performance

February 15, 2017 @ 8:30 am - 10:00 am

Join GBA and Rebecca Flora for an in depth look at the development of the p4 Performance Measures!


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“We are poised for growth but cannot succeed unless we have a place for everyone. That’s one of the reasons why we created the p4 initiative – to ensure that this new growth benefits people, enhances a sense of place, contributes to a healthier planet, and achieves the highest levels of financial and social performance.” – Mayor Bill Peduto



Surely you’ve heard about p4 by now – the city’s new framework for creating a sustainable, innovative, and inclusive model for development and design which focuses on People, Place, Planet, and Performance. Launched in 2015 by the Mayor’s Office and the Heinz Endowments, p4 is meant to build on our city’s strengths and opportunities while ensuring inclusive and thoughtful decision-making around future growth and development. Layered with values like sustainability and equitable development, the p4 framework will play a pivotal role in ensuring that everyone in our city can benefit from its future growth.

But how can we be sure that a model like p4 will work? Enter the p4 Performance Measures Project. Over 100 people from all corners and sectors of the city engaged in a year-long, collaborative process to create a quantifiable system of metrics for informing and improving decision-making on public investments in development projects. Their work resulted in 12 priority focus areas for improvement – the 12 Performance Measures. Each Measure contains a set of metrics that together, provide a comprehensive evaluation tool for the consistent assessment of real estate development projects in the city of Pittsburgh to advance sustainable and equitable development practices. These Measures reflect a first step toward transformational change in how we plan and develop for the benefit of all. Implementation will require changes in policy, behavior, and practice that occurs over time.

At this breakfast briefing, Rebecca Flora – GBA’s founding executive director and current p4 Performance Measures Project team leader – will share insights into the process of developing these Measures, along with expectations and next steps for the city’s development. We’ll also take a deeper look at some of the Measures, including Energy, Connect, Rainwater, Air, Innovation, Opportunity, and Design.



8:15 – 8:30 – Arrive, register, grab breakfast

8:30 – 9:30 – Presentation
9:30 – 10:00 – Questions and Discussion


Learning Objectives

1 – Understand the goals and objectives of the p4 framework, and how it relates to the built environment, sustainable development, and equitable development.

2 – Learn about the process and intent behind the p4 Performance Measures, and their expected impact on decision-making in Pittsburgh.

3 – Take a deeper look at some of the Performance Measures – like Air, Energy, and Innovation – and learn about the ways in which they will be measured over time.

4 – Gain insight into the systems and synergies at play in the p4 framework, and understand the role we all play in our city’s future development.



rebeccaflora-webRebecca L. Flora, is the President & CEO of ReMake Group, LLC, a woman-owned and operated consulting company. Rebecca is currently serving as project manager for the p4 Performance Measures project to facilitate a collaborative process including over 100 participants engaged in the development of a framework and tool for assessing real estate development projects in the City of Pittsburgh.  The p4 Measures address the p4 goals and respond to priority issues in the City of Pittsburgh.    Rebecca has the opportunity to directly apply the p4 Measures in her newest assignment as project manager for the mixed-use, sustainable redevelopment of the 178-acre Almono site in Pittsburgh.

Rebecca most recently served as the Sustainable Communities Practice Leader for Ecology & Environment, Inc. (E&E), where she led strategy and business development for emerging global sustainability markets and managed sustainability and resiliency projects in New York and Colorado.

Previously, as Senior Vice President of Education and Research at the U.S. Green Building Council (USGBC) Rebecca created new business models and delivery methods for sustainability education in response to fast changing market needs globally. As Green Building Alliance’s first executive director she led many initiatives that established the Western Pennsylvania region as an early pioneer and leader in the green building movement.

Rebecca has served in leadership positions on numerous local and national boards, and was elected to serve as the first woman board chair of the USGBC in 2008.  She has been internationally recognized for her work in sustainable community development through awards and invited speaking engagements.  She is the proud mother of two daughters, who were homegrown in Pittsburgh.

For more information go to www.remakegroup.com


Presented in partnership with


GBCI CMP AIA logo This event is approved for 1.5 GBCI CEUs and for 1.5 AIA HSW credits.

Partnering with USGBC and AIA, GBA makes it easy for our members to report continuing education credits.  Please provide your GBCI and/or AIA number so we can auto-report your credits (for applicable events).  Non-members can still earn continuing education credits but will need to self-report their GBCI CEUs.


February 15, 2017
8:30 am - 10:00 am
Event Category:


Rebecca Flora


Green Building Alliance
333 E Carson St, Suite 331
Pittsburgh, 15219 United States
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