Anna Siefken

Vice President of Strategic Engagement
& Pittsburgh 2030 District Director

Anna creates, fosters, and manages GBA’s strategic engagement and stakeholder outreaches.  She also manages the Pittsburgh 2030 District, including the convening of District Partners, serving as the initiative’s primary spokesperson, and acting as the liaison between GBA and District stakeholders.  Anna is responsible for developing relationships with and supporting new and existing property, community, and resource partners to help meet holistic District goals, as well as designing tools, educational opportunities, and communication strategies for them.  She also serves as a GBA spokesperson at public events and community meetings, and within national stakeholder groups, including Architecture 2030 and other 2030 Districts.

Accomplishments

Anna has almost twenty-five years of experience fostering internationally recognized brands in partnership with corporations, nonprofits, and the government sector.  Prior to joining GBA, as a principal consultant at ICF International outside Washington, D.C., she designed programs and recruited strategic partners to participate in Energy Star residential products and home improvement programs on behalf of the Environmental Protection Agency and Department of Energy.  She managed teams, provided strategic vision, developed marketing and communications platforms, and fostered relationships to drive market transformation in the built environment.

Previously employed at The Home Depot store support center in Atlanta, GA, Anna held positions in product purchasing, advertising and marketing, consumer education, eCommerce, community affairs, and environmental programming.  She developed and implemented numerous national programs for the business, including its first company-wide energy efficiency initiative, which garnered significant sales increases in all environmental product categories and served as a pilot for its current “Eco Options” program.

Education

Anna received undergraduate degrees in art history and design, with a focus on architecture, from Duke University.  Immediately upon graduation, she joined Teach for America and taught in rural North Carolina for two years.  Graduate work involved both art direction and interior design, while in addition to marketing and environmental initiatives, she developed post-graduate curricula on retail branding and product introduction.  Anna served on the board of regional advisors for Teach for America in Atlanta, Georgia.

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